Investor Info

The AIAR® Block Learning Ecosystem is changing the world of learning. With AI-fueled personalization, blockchain technology for bulletproof certifications and the AIAR® Coins cryptocurrency for life-long learning, AIAR is building a game-changing learning ecosystem. We will democratize learning for everyone. And we will change the world.

Board Members


Rufus Lidman


Lidman is one of Europe’s foremost digital strategists with 30 years’ experience as a digital serial entrepreneur. He has developed hundreds of digital strategies for several billion-dollar companies, has aided in the founding of IAB and has held the honorary position of digital adviser for SvA.


Magnus Larsson

Chairman of the board

Larsson has been working in IT for over 30 years, and introduced the Microsoft product range on the Swedish market with Tech Data. In addition to his successful business career he has also been deputy chairman of the board for the Confederation of Swedish Enterprises.

Kent Sander

Member of the board

Sander has over 35 years’ experience in leading positions at international telecom and high-tech IT companies. He has spent over 20 years working in the United States as VP of Ericsson and CEO of TruePosition. He is chairman of the board in 3 unicorns: Serneke Group, Mr. Green and Tobii.


Mattias Hjelmstedt

Member of the board

Hjelmstedt is a digital serial entrepreneur and is most known for founding The Electronic Sports Network, which was later acquired by EA, as well as VOD services Voddler and MagineTV. Today he is working on the AI-driven music service and record label UTOPIA.

Mattias Hansson

Member of the board

Hansson has over 20 years’ experience in sales, marketing and management. He has been involved in over 20 tech startups, and is a professional investor and serial entrepreneur. He also has a mini-MBA in management and a bachelor degree in marketing.

Cecilia Carnefeldt

Member of the board

Carnefeldt is President and CEO of Kunskapsskolan Education. With Cecilia at the helm, the global education venture has expanded its operations to India, Saudi Arabia, UK, US and Holland. Cecilia has a Master of Law from University of Stockholm and an EMBA from the Stockholm School of Economics.

Mats Sköld

CFO & Member of the board

Sköld has over 30 years’ experience in business development and corporate financing. He has both founded and built his own startups and worked as interim CFO for numerous others. Among other success stories, he is co-founder of the podcast platform Acast.