Investor Info

In the age of digital wonders, traditional education is still trying to teach students the way they have for hundreds of years. We have a better solution. With AI-fueled personalization, NexGen AR technology for accessibility, a Generic Digitalization Standard for content, a Nr 1 automation process for consumer attraction and the AIAR® Coins cryptocurrency, we are building a game-changing distribution platform for AI-learning that incorporates the entire learning ecosystem. We will ignite the largest paradigm shift in the history of education with the AIAR Learning Platform. We will be the Spotify of Learning. And we will change the world.

Board Members

Rufus Lidman


Rufus Lidman has a licentiate degree in Economics and is a Digital Strategist with a background as renowned Serial Entrepreneur, as well as international Strategy Consultant in Digital Marketing & Sales. As an engaged serial entrepreneur he has contributed to the establishment of a multitude of online pioneer enterprises, and in his role as Strategy Consultant he has promoted a dramatic lift in efficiency of Digital Marketing & Sales for some of the world’s most established brands. Apart from that Lidman is a frequently engaged lecturer, blogger and writer and has published one of the world's first books on Digital Strategy. He has been one of the founders and board member of IAB; has up to now acted as the Digital Advisor for the world's largest advertising organization (SvA/WFA); and is today founder and CEO of AIAR.

Magnus Larsson

Chairman of the board

Magnus has been working in IT for over 30 years, and introduced the Microsoft product range on the Swedish market with TechData, one of the world’s largest IT distribution companies. Next to his successful business career he has been deputy chairman of the board in the Confederation of Swedish Enterprises (Svenskt Näringsliv).

Kent Sander

Member of the board

Sander has over 35 years experience in leading positions at international telecom and high-tech IT companies. He has spent over 20 years working in the US as VP of sales at Erikson and CEO at Trueposition. Today he is chairman of the board in 3 unicorns: Serneke Group, Mr.Green and Tobii.


Mattias Hjelmstedt

Member of the board

Hjelmstedt is a serial entrepreneur within digital. He is most noted for founding VOD services Voddler and MagineTV, as well as The Electronic Sports Network, which was later acquired by EA. Today he is working on the AI driven music service and record label UTOPIA.

Mattias Hansson

Member of the board

Mattias is a professional Investor and Serial Entrepreneur with 20+ years in Sales, Marketing and Management. With a mini MBA in Management, a bachelor degree in Marketing, and involvement in 20+ tech start-ups, Mattias is an Entrepreneur and Investor with smart money for global startups that can be game-changers with disruptive capabilities. Customer delight, full transparency and passion are keywords for him.

Cecilia Carnefeldt

Member of the board

Cecilia Carnefeldt is President and CEO of Kunskapsskolan Education, a family-owned, global education venture with the determination to make learning both personalized and accessible to everyone. With Cecilia at the helm, Kunskapsskolan has expanded its operations to India, Saudi Arabia, UK, US and the Netherlands, currently involving more than 80 schools and 25,000 students. Cecilia has a Master of Law from the University of Stockholm and an EMBA from the Stockholm School of Economics.

Mats Sköld

CFO & Member of the board

Mats Sköld has over 30 years of experience in business development and corporate financing. He has founded and built his own startups, as well as consulted and worked as interim CFO for numerous others. Among other success stories, he is co-founder of the podcast platform Acast, which recently announced that they are opening up to the market with an IPO aimed at a billion SEK listing on Stockholm Stock Exchange.