The Global Digital Learning Ecosystem
changing the world











AIAR is taking the No. 1 position in one of the largest markets in the world, using AI, a closed-end utility coins and blockchain technology to personalize learning, secure certification processes and democratize lifelong learning for the 2.5 billion people in need of education worldwide.

Still the medicine of… lifelong learning has its own challenges


The Team

The highly motivated team of digital go-getters behind AIAR is spearheaded by Rufus Lidman. Together they have over and over again proven that they have what it takes to make it all come true.

Rufus Lidman

CEO & Founder

Fil.lic., Serial Entrepreneur, Digital Strategist & author of three books. Lidman is recognized as a strategist to world's leading brands such as Samsung, IKEA, Mercedes Benz and Electrolux.

Johan Granath


Creative technologist, Former Senior Manager at Spotify, Former CTO at the global IoT start-up MOST. Granath also managed several prominent FinTech projects in Hong Kong, Sao Paulo and London.

Denise Lopez


Producer, DJ, Former Music Director at Scandic Hotel Grand Central. Lopez has a noteworthy track record in music industry and first-hand knowledge about AIAR’s primary market, Asia.

Mats Sköld


Investment banker, Founder & former CFO of A-Cast. Sköld contributed with his expertise to high-profile international companies, including Nordea Securities, HSBC, Deloitte & Touche and Generali Group.

Thérèse Lundquist


Former Country Manager at Louis Vuitton, Former Marketing Director at Glitter International. Lundquist is a seasoned marketer & entrepreneur with her fashion stores in key locations across Sweden.